Channel Activation Design
End-to-end blueprints for wholesale launch waves across distributors, cash-and-carry, and modern trade.
We map your wholesale route-to-market, define activation objectives per channel tier, and design the sell-in and sell-out sequence. Deliverables include channel briefs, sell-in kits, retail-ready merchandising rules, and a field calendar that distributors can actually run.
What you receive
- Channel-tier activation brief
- Sell-in narrative and pricing story
- Merchandising standards for key accounts
- 12-week field execution calendar