Display Rules That Work on Cash-and-Carry Floors
Endcaps and pallet displays fail when they ignore forklift paths and carton-pick habits. Design for how buyers actually shop wholesale.
Cash-and-carry buyers move with trolleys and forklifts, not baskets. Displays that look sharp in a brand deck often block aisle traffic or sit outside the natural pick path for a category.
Effective trade programs specify pallet footprint, height limits, and facing rules that match each banner's operations team. POS must survive dust, humidity, and carton stacking — laminated cards and clip strips outperform delicate freestanding units.
When we design in-store trade programs, we walk the floor with the wholesale buyer first. The activation brief then mirrors what the store can sustain for the full campaign window.